Leveraging the existing branding designed by Andrea Haselmayr, we immediately applied this beautiful aesthetic to the website design. Striking photography by Lukas Lorenz brought to life the distinctive and vibrant personalities of Bianca Braunshofer and Katja Fetty, the passionate owners of o*books. The brand's trademark asterisk, a symbol of inclusivity, was incorporated throughout the website as a unique interactive feature.
Furthermore, we introduced a checkout service to facilitate the sale of book subscriptions and event tickets. Understanding the importance of personal consultations in the book retail space, we placed special emphasis on encouraging visitors to reach out. Finally, we equipped o*books with social media post templates, designed in line with their digital strategy and visual language, for announcing events or sharing book recommendations.
What emerged was a website that is undeniably o*books – engaging, fun, and most importantly, inclusive. The digital platform not only adheres to accessibility standards but also carefully crafts language to reflect the brand's dedication to accepting and acknowledging all genders, abilities, ethnicities, and ages. The ability for o*books to manage their events and products independently leads to long-term cost and time efficiency. Best of all, this unique, heart-filled website garners plenty of compliments, affirming the ethos of o*books and its commitment to creating an inclusive world one book at a time.